SOLUTIONS • EC360 is ready to solve any marketing challenge – large or small

Whether you’re a fortune 500 company or a midsized organization, you can be assured that EC 360 will exceed your expectations, every time. The following are a few various marketing solutions outlining the challenges and solutions…

Brochure and Tradeshow Exhibit

Challenge: When 2020 Exhibits and NuTech Energy Alliance, a leader in reservoir intelligence, were looking for an agency that could help people understand their more abstract offerings and create digestible presentations for their complex, analytical services and products, Emagine stepped up.

Solution: The Emagine Creative team designed and illustrated a brochure with a center spread that unfolded to showcase the company’s products and software – displaying the “before, during and after – drilling” and it’s impact on a single well or field of wells. The dramatic main spread also served as a compelling trade show exhibit.

Winning an Ad Agency a New Client

Challenge: Wright Marketing’s creative director, Don Francis, commissioned our group to develop a design concept and presentation to “win” the Baker International account’s drilling equipment & software business. 

Solution: We employed our design and illustration skills, as seen in the top two renderings, in capturing a couple of field/drilling situations, symbolizing the “Team” aspect of their many technical capabilities, and highlighting the “BAKER NOW” theme. The account was won and we were privileged to produce their brochure and three ads seen below, one of which also required an illustration from our studio.

Spokesperson for the Industry

Challenge: Ryder Scott’s well-established newsletter, Reservoir Solutions, needed a more contemporary, dynamic look and layout while leveraging its reputation as an industry authority. 

Solution: Emagine Creative, in collaboration with Ryder Scott’s Public Relations Manager Mike Wysatta, delivered a series of eye-catching newsletter designs that helped the company get more attention for their achievements, widely share their expertise in articles, and garner responses from industry and legislative professionals. The newsletter’s impact is consummately articulated in Mike Wysatta’s retirement issue: ResSolu-1^st•QTR-2022   

Developing Collateral for 4 Divisions

Challenge: Baroid Corporation needed to update their dated collateral and presentation, which had served them well over the decades, but needed a fresh and more dynamic look and feel to resonate in the market.

Solution: Emagine Creative was up to the challenge, developing a diverse spectrum of dynamic “brand” images for their services and products brochures, as well as annual reports for both Baroid Corporation and NL Industries. We also produced their award-winning newsletter, the BNB, and a book highlighting the company’s history.

International Diplomacy in a Brochure

Challenge: Phillips Petroleum Company needed help developing a marketing brochure to launch a new process called PROVESTEEN, through which high-quality protein could be produced at low costs to supplement the food supplies of developing countries. 

Solution: Emagine Creative created a brochure design that highlighted the process and its potential impact through a series of illustrations. The inclusion of images representing cultural and historic scenes from the cultures they hoped to benefit was key to the design concept. Emagine Creative also designed Provesteen’s logo.

Marketing Via Brochure and Advertising

Challenge: Craig Koopersmith, the Marketing Director for SPERRY-SUN Drilling Services requested of Emagine Creative to develop several dynamic marketing tools, a brochure and two compelling advertisements – and we delivered.

Solution:  In addition to delivering these marketing tools, Ralph years later, was involved as a Creative Director in delivering tradeshow creative – again, in the service to Craig Koopersmith, who is now the CEO of both Skyline Exhibits and Innovative Environments and is spearheading them to greater heights!